Team
2 designers
Sector
Communication
Platform
Android
Screens
150+
Duration
6 months
Software used
Team
2 designers
Sector
Communication
Platform
Android
Screens
150+
Duration
6 months
Software used
Eyecon
An intuitive dialer, with advanced caller ID and spam blocking.
Eyecon
An intuitive dialer, with advanced caller ID and spam blocking.
Sector
Communication
Team
2 designers
Duration
6 months
Platform
Android
Screens
150+
Software used
Overview
With over 60 million users globally, Eyecon’s innovative dialer offers caller identification and spam blocking, among other innovative features to help users make informed decisions.
My role
As one of two Product Designers at Eyecon, I played a pivotal role in leading a comprehensive app redesign and rebrand, my responsibilities included:
Leading the complete app redesign
Crafting end-to-end flows, developing features, and designing high-fidelity screens to elevate user experience with a modern interface.
Enhancing existing functions & new features
Preserving unique app capabilities, enhancing existing functions and introducing new features for an improved user experience.
Improving usability & satisfaction
Maintaining a user-centric approach, I prioritized usability and satisfaction in the redesign.
Implementing design with cross-functional teams
Worked together with cross-functional teams to seamlessly implement design elements, contributing to the app's overall refinement.
Scope
The project scope involved a comprehensive redesign of the Eyecon app, focusing on interface enhancements, user experience improvements, and the seamless integration of new features for a diverse global user base.
Constraints
As a designer at Eyecon, I encountered various challenges, including:
Navigating Global User Perspectives
Accommodating users from diverse cultural backgrounds, situated on the other side of the globe, ensuring their approval of interface and user experience changes.
Seamlessly handing over designs
Transitioning into a fellow designer's role, taking over and continuing the project seamlessly after the completion of most research tasks.
Dealing with a short timeline
Managing a redesign project within only six months, optimizing time resources effectively.
Juggling Multiple Roles
Taking on diverse responsibilities beyond product design, including branding, marketing and graphic design.
Problem statement
Existing dialer apps prioritize impersonal, list-based interfaces, overlooking the essence of personal connections. Compounded by the surge in spam calls and caller identification challenges, there is an urgent need for a solution.
Sector
Communication
Team
2 designers
Duration
6 months
Platform
Android
Screens
150+
Software used
Overview
With over 60 million users globally, Eyecon’s innovative dialer offers caller identification and spam blocking, among other innovative features to help users make informed decisions.
My role
As one of two Product Designers at Eyecon, I played a pivotal role in leading a comprehensive app redesign and rebrand, my responsibilities included:
Leading the complete app redesign
Crafting end-to-end flows, developing features, and designing high-fidelity screens to elevate user experience with a modern interface.
Enhancing existing functions & new features
Preserving unique app capabilities, enhancing existing functions and introducing new features for an improved user experience.
Improving usability & satisfaction
Maintaining a user-centric approach, I prioritized usability and satisfaction in the redesign.
Implementing design with cross-functional teams
Worked together with cross-functional teams to seamlessly implement design elements, contributing to the app's overall refinement.
Scope
The project scope involved a comprehensive redesign of the Eyecon app, focusing on interface enhancements, user experience improvements, and the seamless integration of new features for a diverse global user base.
Constraints
As a designer at Eyecon, I encountered various challenges, including:
Navigating Global User Perspectives
Accommodating users from diverse cultural backgrounds, situated on the other side of the globe, ensuring their approval of interface and user experience changes.
Seamlessly handing over designs
Transitioning into a fellow designer's role, taking over and continuing the project seamlessly after the completion of most research tasks.
Dealing with a short timeline
Managing a redesign project within only six months, optimizing time resources effectively.
Juggling Multiple Roles
Taking on diverse responsibilities beyond product design, including branding, marketing and graphic design.
Problem statement
Existing dialer apps prioritize impersonal, list-based interfaces, overlooking the essence of personal connections. Compounded by the surge in spam calls and caller identification challenges, there is an urgent need for a solution.
Research
Research
Competitive analysis
Competitive analysis
Eyecon competes in the mobile app space with notable players like Google's Phone Dialer, Drupe, Truecaller, and Hiya. These apps offer various features ranging from caller identification, contact management, and communication enhancement to a focus on spam and fraud blocking.
Eyecon competes in the mobile app space with notable players like Google's Phone Dialer, Drupe, Truecaller, and Hiya. These apps offer various features ranging from caller identification, contact management, and communication enhancement to a focus on spam and fraud blocking.
Phone by Google
Offers a standard dialer functionality
Integrated with Google services
Provides basic caller identification
Truecaller
Advanced caller identification
Blocks spam calls and telemarketers
Community-driven spam reporting feature
Drupe
Offers a unified dialer and contact management interface
Manages contacts and initiates communication from a single hub
Integrates with messaging and calling apps
Hiya
Focuses on spam call blocking
Identifies and blocks fraudulent or unwanted calls
Offers a database of known spammers and scammers
Although these apps offer great features, they all share some common issues:
Lack of focus on personal connections
Neglect of visual aspects and aesthetics in the user interface design
Absence of a personalized and intuitive dialer
Limited capabilities in spam and caller identification
Missing integration with all communication apps and social media
Although these apps offer great features, they all share some common issues:
Lack of focus on personal connections
Neglect of visual aspects and aesthetics in the user interface design
Absence of a personalized and intuitive dialer
Limited capabilities in spam and caller identification
Missing integration with all communication apps and social media
Truecaller
Advanced caller identification
Blocks spam calls and telemarketers
Community-driven spam reporting feature
Phone by Google
Offers a standard dialer functionality
Integrated with Google services
Provides basic caller identification
Drupe
Offers a unified dialer and contact management interface
Manages contacts and initiates communication from a single hub
Integrates with messaging and calling apps
Hiya
Focuses on spam call blocking
Identifies and blocks fraudulent or unwanted calls
Offers a database of known spammers and scammers
User persona
Eyecon has a broad user base, with a substantial presence in East Asia, particularly in India, where users contend with a high volume of spam and fraud calls.
Amit Khatri
The everyday man
Background
Amit, a 32-year-old marketing professional, resides in Bangalore, with a Bachelor's degree in Business Administration. Amit has a keen interest in staying connected with friends, is motivated by technology that simplifies his life and values applications that provide a visually appealing and user-friendly interface.
Age:
26
Status:
Single
Education:
B.A in Business Administration
Profession:
Administrative Assistant
Location:
Bangalore, India
Hindi, emotional, family oriented, motivated, go getter, positive vibes
“I get too many unrecognized spam calls a day, my dialers caller ID isn't good enough for me.”
Goals & motivations
Discover a Caller ID application he can trust to recognize the spam calls he receives.
Experience a high-end and elite feel even though he uses a lousy phone.
Maintain close connections with friends and family through an intuitive and user-friendly dialer interface.
Challenges
Wants to see who’s calling before answering the phone.
Needs a low-cost dialer that will meet his budget and doesn’t mind ads.
Desires the capability to communicate across all channels within a single app.
Behaviors
Uses an Android - Xiaomi phone.
Prefers WhatsApp as the main messaging platform.
Initiates about 25 calls daily.
Maintains around 20 favorites in the phone dialer.
Engages with apps including Facebook, TikTok, Instagram, and YouTube.
User persona
Eyecon has a broad user base, with a substantial presence in East Asia, particularly in India, where users contend with a high volume of spam and fraud calls.
Amit Khatri
The everyday man
Age:
26
Status:
Single
Education:
B.A in Business Administration
Profession:
Administrative Assistant
Location:
Bangalore, India
Attributes:
Hindi, emotional, family oriented, motivated, go getter, positive vibes
Background
Amit, a 32-year-old marketing professional, resides in Bangalore, with a Bachelor's degree in Business Administration. Amit has a keen interest in staying connected with friends, is motivated by technology that simplifies his life and values applications that provide a visually appealing and user-friendly interface.
“I get too many unrecognized spam calls a day, my dialers caller ID isn't good enough for me.”
Goals & Motivations
Discover a Caller ID application he can trust to recognize the spam calls he receives.
Experience a high-end and elite feel even though he uses a lousy phone.
Maintain close connections with friends and family through an intuitive and user-friendly dialer interface.
Challenges
Wants to see who’s calling before answering the phone.
Needs a low-cost dialer that will meet his budget and doesn’t mind ads.
Desires the capability to communicate across all channels within a single app.
Behaviors
Uses an Android - Xiaomi phone.
Prefers WhatsApp as the main messaging platform.
Initiates about 25 calls daily.
Maintains around 20 favorites in the phone dialer.
Engages with apps including Facebook, TikTok, Instagram, and YouTube.
Redesign introduction
Redesign introduction
Analyzing original screens
Analyzing original screens
In addressing the shortcomings of the original app, marked by an outdated design and a unintuitive user experience, our focus during the redesign was on overall improvement while preserving the product's unique capabilities. This included a thorough review of all app screens and flows to analyze areas for enhancement.
In addressing the shortcomings of the original app, marked by an outdated design and a unintuitive user experience, our focus during the redesign was on overall improvement while preserving the product's unique capabilities. This included a thorough review of all app screens and flows to analyze areas for enhancement.
Old app design
New app design
Old app design
New app design
Old app design
New app design
Improvement goals
Improvement goals
To achieve a significant change in the app, it was crucial to focus on multiple objectives.
To achieve a significant change in the app, it was crucial to focus on multiple objectives.
Enhance user experience
Enhance user experience
Simplify user flows, eliminating complexities in navigation and interaction for a more intuitive and user-friendly experience.
Simplify user flows, eliminating complexities in navigation and interaction for a more intuitive and user-friendly experience.
Improve user interface
Improve user interface
Introduce a modern and visually appealing design to replace the outdated look.
Introduce a modern and visually appealing design to replace the outdated look.
Ensure consistency
Ensure consistency
Implement a design system for a consistent and unified interface, ensuring a coherent user journey.
Implement a design system for a consistent and unified interface, ensuring a coherent user journey.
Meet design standards
Meet design standards
Align with industry-standard design principles, best practices, and modern trends to enhance the overall aesthetic.
Align with industry-standard design principles, best practices, and modern trends to enhance the overall aesthetic.
Evoke emotion
Evoke emotion
Use design triggers, motion, and microinteractions to evoke emotion, ensuring a captivating and memorable user experience.
Use design triggers, motion, and microinteractions to evoke emotion, ensuring a captivating and memorable user experience.
Upgrade with new features
Upgrade with new features
Integrate unique features aligned with users' needs, that set the app apart, creating stickiness and recurring engagement.
Integrate unique features aligned with users' needs, that set the app apart, creating stickiness and recurring engagement.
Designing the solution
From personalized caller identification to visual enhancements and effective spam blocking, each feature is meticulously crafted to contribute to a seamless and user-friendly experience, ensuring users have a wide range of tools to enhance their communication.
Designing the solution
From personalized caller identification to visual enhancements and effective spam blocking, each feature is meticulously crafted to contribute to a seamless and user-friendly experience, ensuring users have a wide range of tools to enhance their communication.
Designing the solution
From personalized caller identification to visual enhancements and effective spam blocking, each feature is meticulously crafted to contribute to a seamless and user-friendly experience, ensuring users have a wide range of tools to enhance their communication.
Designing the solution
From personalized caller identification to visual enhancements and effective spam blocking, each feature is meticulously crafted to contribute to a seamless and user-friendly experience, ensuring users have a wide range of tools to enhance their communication.
Humanizing Contacts: A People-Centric Approach
Humanizing Contacts: A People-Centric Approach
The visual dialer automatically adds photos to your contacts, humanizing your digital interactions and elevating your overall experience, turning contacts into individuals, not just numbers.
The visual dialer automatically adds photos to your contacts, humanizing your digital interactions and elevating your overall experience, turning contacts into individuals, not just numbers.
Seamless Interactions: All Channels, one app
Seamless Interactions: All Channels, one app
Consolidating WhatsApp, maps, messaging, calls, video chats, social media and more, into one place for easy access, simplifying your connections with a single tap.
Consolidating WhatsApp, maps, messaging, calls, video chats, social media and more, into one place for easy access, simplifying your connections with a single tap.
Preventing Spam AND FRAUD: visual caller ID
Preventing Spam AND FRAUD: visual caller ID
providing a solution to the inconvenience of anonymous and spam calls by recognizing and displaying the caller's name and photo on a full-screen interface. Empowering users to easily avoid unwanted calls and answer with confidence.
providing a solution to the inconvenience of anonymous and spam calls by recognizing and displaying the caller's name and photo on a full-screen interface. Empowering users to easily avoid unwanted calls and answer with confidence.
Reverse lookup: search unknown numbers
Reverse lookup: search unknown numbers
Discover details about unknown numbers effortlessly. Simply enter a phone number, and unveil the caller's name and photo, enhancing understanding of incoming calls.
Discover details about unknown numbers effortlessly. Simply enter a phone number, and unveil the caller's name and photo, enhancing understanding of incoming calls.
Design system
The utilization of a design system played a crucial role in this project, particularly when stepping into another designer's role mid-design. It ensured a clear understanding of the existing design decisions, facilitating consistency and a unified interface throughout the process.
Color palette
Primary
Blue/Primary
#0097F5
Blue/Secondary
#C5CEE7
Neutral
White
#FFFFFF
Neutral/100
#E9EDF6
Neutral/400
#B1B4B9
Neutral/700
#707D95
Neutral/900
#3C4154
Black
#060F1B
Semantic
Orange
#FF7E06
Red
#F94960
Green
#2ECA8C
Blue/Hover
#FEE2E2
Typography
Aa
Inter
Regular
Medium
SemiBold
Aa
Poppins
SemiBold
Headline 1
Headline 2
Headline 3
Headline 4
Body L
Body L (Accented)
Body S
Body S (Accented)
Caption L
Caption S
Elevation
Corner radius
6px
8px
12px
16px
Icons
Keypad
Logo
Channels
Avatars
Search fields
|
Search contacts
Input fields
Title
|
Title
Navigation
Buttons
Button
Button
Button
Button
Button
Button
Button
Button
Button
Badges, Checkboxes & toggles
Color palette
Primary
Blue/Primary
#0097F5
Blue/Secondary
#C5CEE7
Neutral
White
#FFFFFF
Neutral/100
#E9EDF6
Neutral/400
#B1B4B9
Neutral/700
#707D95
Neutral/900
#3C4154
Black
#060F1B
Semantic
Orange
#FF7E06
Red
#F94960
Green
#2ECA8C
Blue/Hover
#FEE2E2
Typography
Aa
Inter
Regular
Medium
SemiBold
Aa
Poppins
SemiBold
Headline 1
Headline 2
Headline 3
Headline 4
Body L
Body L (Accented)
Body S
Body S (Accented)
Caption L
Caption S
Elevation
Corner radius
6px
8px
12px
16px
Icons
Keypad
Logo
Channels
Avatars
Search fields
|
Search contacts
Input fields
Title
|
Title
Navigation
Buttons
Button
Button
Button
Button
Button
Button
Button
Button
Button
Badges, Checkboxes & toggles
Design system
The utilization of a design system played a crucial role in this project, particularly when stepping into another designer's role mid-design. It ensured a clear understanding of the existing design decisions, facilitating consistency and a unified interface throughout the process.
Typography
Aa
Poppins
Regular
Medium
SemiBold
Aa
DM Sans
Regular
Medium
Headline 1
Headline 2
Headline 3
Headline 4
Body L
Body L (Accented)
Body S
Body S (Accented)
Caption L
Caption S
Color palette
Primary
White
#FFFFFF
Blue/Primary
#0097F5
Neutral 950
#3C4154
Neutral
Neutral/100
#E9EDF6
Neutral/400
#B1B4B9
Neutral/700
#707D95
Semantic
Orange
#FF7E06
Red
#F94960
Green
#2ECA8C
Icons
Navigation & Status
Avatars
Checkbox
Radio
Buttons
Button
Button
Button
Button
Button
Button
Button
Button
Button
Keypad
Outcome
Users have provided highly positive feedback on the app's redesign and rebrand. Eyecon holds the highest rank in its category, with more than half a million five-star reviews on Google Play.
Eyecon is the best App for Caller ID & Spam.
15/11/23
Well organised, displays whatsapp link in contacts, auto populates photos for contacts even finding faces on the Web. So far the best caller ID I've tried (gone through 6 of them).
28/11/23
Looks clear UI than all other caller ID app.. great I was looking for these features.
27/11/23
Amazing experience with this app it's very helpful for recognize people
19/11/23
Perfectly using for many months and it's working good. Upgrades are making it better and better.
29/05/23
Eyecon is a game-changer in the realm of communication apps. Its intuitive interface seamlessly integrates with my contacts, adding a visual dimension to my calls. The app's aesthetic appeal and smooth functionality make it a joy to use.
27/11/23
Very useful, safe and secure while using this app.
15/12/23
Eyecon is the best app for searching unknown numbers. Its intuitive interface and accurate identification make managing contacts a breeze. Highly recommended!
27/11/23
Awesome 😎👍👍😎 I love this app.. This app works great much much better than Truecaller....
23/12/23
Great app. I really like the graphics, look and much more.
15/12/23
Google Play
rating
4.4
Outcome
Users have provided highly positive feedback on the app's redesign and rebrand. Eyecon holds the highest rank in its category, with more than half a million five-star reviews on Google Play.
Google Play
rating
4.4
Perfectly using for many months and it's working good. Upgrades are making it better and better.
29/05/23
Great app. I really like the graphics, look and much more.
15/12/23
Eyecon’s intuitive interface and accurate identification make managing contacts a breeze. Highly recommended!
27/11/23
Well organised, auto populates photos for contacts, so far the best caller ID I've tried (gone through 6 of them).
28/11/23
Amazing experience with this app it's very helpful for recognize people
19/11/23
Awesome 😎👍👍😎 I love this app it works great much much better than Truecaller....
23/12/23
Very useful, safe and secure while using this app.
15/12/23
This app adds a visual dimension to my calls. The app's aesthetic appeal and smooth functionality make it a joy to use.
27/11/23
Looks clear UI than all other caller ID app.. great I was looking for these features.
27/11/23
Perfectly using for many months and it's working good. Upgrades are making it better and better.
29/05/23
Great app. I really like the graphics, look and much more.
15/12/23
Eyecon’s intuitive interface and accurate identification make managing contacts a breeze. Highly recommended!
27/11/23
Well organised, auto populates photos for contacts, so far the best caller ID I've tried (gone through 6 of them).
28/11/23
Amazing experience with this app it's very helpful for recognize people
19/11/23
Awesome 😎👍👍😎 I love this app it works great much much better than Truecaller....
23/12/23
Very useful, safe and secure while using this app.
15/12/23
This app adds a visual dimension to my calls. The app's aesthetic appeal and smooth functionality make it a joy to use.
27/11/23
Looks clear UI than all other caller ID app.. great I was looking for these features.
27/11/23
Conclusion
Conclusion
Through the redesign, I learned essential lessons in user-centered design, cultural adaptability, collaboration, and efficient project management.
Through the redesign, I learned essential lessons in user-centered design, cultural adaptability, collaboration, and efficient project management.
Lessons learned
Lessons learned
Cultural Sensitivity
Cultural Sensitivity
Adapting the app to diverse cultures requires thoughtful consideration for global user approval and positive reception.
Adapting the app to diverse cultures requires thoughtful consideration for global user approval and positive reception.
Cross-Functional Collaboration
Cross-Functional Collaboration
Close collaboration with cross-functional teams is essential for seamless design implementation and a cohesive user experience.
Close collaboration with cross-functional teams is essential for seamless design implementation and a cohesive user experience.
Time Optimization
Time Optimization
Managing a tight timeline required efficient resource utilization, underscoring effective project planning and execution.
Managing a tight timeline required efficient resource utilization, underscoring effective project planning and execution.
Transition Management
Transition Management
Transitioning into a fellow designer's role mid-project emphasized the importance of clear documentation and effective communication within the design team.
Transitioning into a fellow designer's role mid-project emphasized the importance of clear documentation and effective communication within the design team.
Modern Design Balance
Modern Design Balance
preserving the app’s unique capabilities while introducing a new modern design required careful consideration of user preferences and expectations.
preserving the app’s unique capabilities while introducing a new modern design required careful consideration of user preferences and expectations.
Looking forward
Looking forward
In my opinion, consistent user feedback, ongoing user testing, and iterative improvements will be essential for maintaining the app's success and ensuring user satisfaction.
In my opinion, consistent user feedback, ongoing user testing, and iterative improvements will be essential for maintaining the app's success and ensuring user satisfaction.
Thank you for reading!
Take a look at more of my work
Thank you for reading!
Take a look at more of my work
Let’s Connect
Let’s Connect
Feel free to reach out for collaborations or just a friendly hello 😉
Feel free to reach out for collaborations or just a friendly hello 😉
epstein.etana@gmail.com
epstein.etana@gmail.com
Eyecon
An intuitive dialer, with advanced caller ID and spam blocking.
Eyecon
An intuitive dialer, with advanced caller ID and spam blocking.
